Not every visitor to your site is ready to buy, so how do you identify the ones who are? Businesses must strategically align their efforts to target high-potential prospects. But with over 8,000 marketing technology platforms available, choosing the right solution can feel overwhelming. That’s where Marketing Cloud Account Engagement comes in. As a powerful B2B marketing automation tool, it seamlessly fosters Marketing Automation + Lead Nurturing + Sales Alignment = More Qualified Leads & Higher Conversions. In this blog, we will break down everything you need to know about Marketing Cloud Account Engagement and its pricing, so you can make an informed decision.
Marketing Cloud Account Engagement: Your Middlemen to Filter the Potential Leads
Marketing Cloud Account Engagement (Pardot) is a middleman between unknown website visitors and Salesforce. Its job is to:
- Capture anonymous visitors: people browsing your website, filling out forms, or clicking on ads.
- Turn them into known prospects: once they submit their contact info.
- Filter out leads that are not sales-ready: so, sales reps don’t waste time on uninterested people.
Who Needs Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement (formerly Pardot) is best suited for businesses:
- B2B Companies: Companies that sell products or services to other businesses, rather than individuals.
- Sales-Driven Organizations: Businesses with long sales cycles, like weeks or months before closing a deal.
- Companies Generating a High Volume of Leads: Businesses that collect many leads but need to filter out unqualified ones before handing them to sales.
- Marketing Teams That Want to Automate Nurturing: Businesses that want to send personalized, automated email campaigns based on prospect behavior.
- Companies Using Salesforce as Their CRM: Marketing Cloud Account Engagement works best when integrated with Salesforce. If a company already uses Salesforce, this tool ensures marketing and sales teams are aligned.
Key Features of Marketing Cloud Account Engagement (Pardot)
Marketing Cloud Account Engagement offers powerful marketing automation tools to streamline lead generation, nurturing, and sales alignment.
Lead Management & Scoring
- Lead Capture: Collects prospects via forms, landing pages, and website tracking.
- Lead Scoring & Grading: Assigns scores based on engagement, such as email opens and page visits.
- Progressive Profiling: Gathers more details about leads over time to personalize engagement.
Marketing Automation & Nurturing
- Engagement Studio: Automates personalized email sequences based on prospect actions.
- Dynamic Content: Customizes messages based on prospect behavior and attributes.
Email & Campaign Management
- Email Builder & Templates: Design responsive emails with drag-and-drop tools.
- A/B Testing: Test different subject lines, content, and CTAs for optimization.
- Email Personalization: Automatically tailor emails based on prospect data.
Analytics & Reporting
- Marketing ROI Reports: Tracks campaign performance and conversion rates.
- Lifecycle Reporting: Shows lead journey from prospect to customer.
- Campaign Performance Metrics: Provides insights into email engagement, landing page visits, and more.
AI-Powered Features (Einstein)
- Einstein Lead Scoring: Uses AI to predict which leads are most likely to convert.
- Einstein Behavior Scoring: Analyzes prospect engagement patterns for better targeting.
Market Cloud Account Engagement Pricing
This section explains the Marketing Cloud Account Engagement Pricing:
| Salesforce Marketing Cloud Account Engagement (Pardot) (Growth) | $1,250 USD/month |
Lead Generation, Qualification, and Management, Email Marketing and Personalization |
| Salesforce Marketing Cloud Account Engagement (Plus) | $2,750 USD/month |
All Growth features, plus: Advanced Automation, Personalization, and Qualification, Advanced Analytics and Reporting |
| Salesforce Marketing Cloud Account Engagement (Advanced) | $4,400 USD/month |
All Plus features, plus: Business Units and Developer Sandboxes Artificial Intelligence for Marketing and Sales |
| Salesforce Marketing Cloud Account Engagement (Premium) | $15,000 USD/month |
All Advanced features, plus: Predictive Analytics, Personalized Product Support |
Contact Limits: Each edition includes up to 10,000 contacts, except for the Premium edition, which includes up to 75,000 contacts. Additional contacts can be purchased for $100 USD per 10,000 contacts per month.
Add-Ons: Salesforce offers additional features such as B2B Marketing Analytics Plus for $3,000 USD per user per month and Sales Emails and Alerts for $50 USD per user per month.
What Businesses Can Achieve with Marketing Cloud Account Engagement?
This section highlights the core points that enable businesses to streamline their marketing:
Don’t Let Your Growth Suffer: Say Hi to Marketing Automation!
In today’s cutthroat competition, manual marketing is equivalent to more effort and less impact. The Market Cloud Account Engagement platform helps reduce the extent of repetitive manual tasks, thus directing employee efforts into strategic activities.
Missed Leads & Wasted Potential: Welcome Personalized Data-Driven Engagement
Instead of targeting random customers, focus on the best accounts, like businesses or individuals most likely to buy. Align marketing, sales and service on a single platform so everyone works together.
AI Alone is Not Perfect: Say Hola to Human-in-the-loop Approach
The Human-in-the-Loop (HITL) approach is a system where humans and AI work together. This method balances automation with human expertise, leading to better accuracy, ethical decision-making, and adaptability.
Bye to Traditional Methods: Refine Marketing & Sales Efforts
See the full customer journey, know what drives sales, and make smarter marketing decisions with AI-powered insights in Market Cloud Account Engagement solution.
Choose CRM Frontier: Strengthen Your Marketing Impact with Tailored Market Cloud Account Engagement Implementation
Marketing Cloud Account Engagement is a state-of-the-art B2B marketing automation solution that enables businesses to improve conversions and enhance turnover. However, effective implementation syncing with the company's DNA is the way to harness the maximum potential of this solution.
CRM Frontier is a credible Salesforce partner offering bespoke implementation aligning with the vision and mission of your business. With more than 10+ years of familiarity in the CRM market, our accredited experts are well-versed in converting operational challenges into opportunities.
If you are looking forward to experiencing Salesforce like never before, contact us at +1 (707) 244-7950 or drop an email at info@crmfrontier.com.
